3D Lens Launching December 1, 2016 in Advance of Film’s Release on January 6, 2017 In support of the upcoming action/horror film UNDERWORLD: BLOOD WARS, the latest installment in the blockbuster UNDERWORLD franchise, Screen Gems has partnered with the wildly popular platform Snapchat to develop the first-ever sponsored interactive 3D Lens to reach their 150+ million daily users and allow the studio to communicate with Snapchatters in the most interactive and personal way. The “Underworld 3D Lens” uses a smartphone’s gyroscope to build an immersive Underworld-themed environment around the Snapchatter rather than the standard overlay to which users are accustomed. As the phone turns, the background adapts to the movement. The “Underworld 3D Lens” will be released nationwide on December 29, 2016 but fans will have the opportunity to “snap to unlock” and get a sneak peek via Snapcodes released prior to the launch starting on December 1, 2016. The custom Snapcodes will be incorporat...