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Now comes news that Paramount Home Entertainment's Star Trek DVD and Blu-ray release will feature packaging that opens up an interactive tour of the famed starship. Variety reported: Expected to be one of the biggest home entertainment releases of the fourth quarter after its $375 million theatrical run, J.J. Abrams' re-imagined Star Trek will make its debut Nov. 17 with all the expected extras on the two-disc DVD and three-disc Blu-ray release. With the packaging feature dubbed "augmented reality," consumers will be able to hold their disc packaging in front of any standard webcam to unlock an interactive hologram on the computer screen, through which they can tour five cabins on the Enterprise, even shooting enemies from the ship's deck. Users will have to log in to a Web site to access the feature, but they control the hologram by holding the disc packagin...

Paramount Home Entertainment (PHE) will be taking Comic-Con attendees to the final frontier and beyond for out-of-this-world fun celebrating some of the year’s hottest films. Highlights at PHE's booth #3535 include: * At the PHE booth fans can be photographed at the helm of the Enterprise, fraternize with galactic green girls and enter to win a limited edition Captain’s chair to build anticipation for the DVD and Blu-ray debut of Star Trek. Trekkers can “multiply” their fun at the Con this year by picking up a Tribble at the PHE booth and submitting images of themselves and their furry friend at the exclusive Tribble Gallery on CBS-BDLive.com ( read our story HERE ). * Visitors can get a 3D photo with B.O.B. , the gelatinous hero from DreamWorks Animation’s Monsters vs Aliens , who will also make a live appearance on family day (Sunday). Plus, the booth will feature loads of giveaways for other upcoming home entertainment releases, including the box office behemoth Transformers a...