See Six Minutes of 'Ant-Man' at IMAX's 'Jurassic World'

We explain why this announcement makes total sense to Marvel.

Story by Matt Cummings

Marvel's Ant-Man is entering its last month of marketing, with trailers and select images already released. But the buzz for its actual release hasn't been as strong as for other Marvel films. Audiences are either not sure about the character's importance to the MCU, or they've still worried about Edgar Wright's departure affecting the film.

Therefore, it comes as little surprise that Marvel - always the showman, even in the face of possible defeat - is upping their Ant-man game by releasing six minutes of the film with Jurassic World (IMAX only) this weekend. We're not sure if this footage will appear after the weekend, but its appearance achieves two important goals: it brings in the curious who might not have a stated interest in Jurassic World but are curious about Ant-man, and shores up Marvel's (perhaps) wavering interest in the film.

It's an incredibly smart thing for Marvel, and they've done it before. Remember the prison breakout scene from Guardians of the Galaxy that premiered in IMAX? That definitely had an effect on Guardians finishing as a top 5 film for 2014, along with the James Gunn's production actually entering the zeitgeist.

The only questions that remain are simple: was there a similar free-standing event ever planned for Ant-man, or was it Marvel's intention to show the footage regardless? And, what happens if the footage fails to impress? Those answers will have to wait until the weekend and beyond, but for now Marvel is definitely not giving up without a fight.

Ant-Man is directed by Peyton Reed (Yes Man) with a script by Edgar Wright & Joe Cornish, rewritten by Adam McKay and Gabriel Ferrari & Andrew Barrer. Armed with the astonishing ability to shrink in scale but increase in strength, con-man Scott Lang (Paul Rudd) must embrace his inner-hero and help his mentor, Dr. Hank Pym (Michael Douglas), protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.

Ant-Man arrives on July 17th, 2015.

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