McG Gets His Hands On "The DUFF" McG is going after " The DUFF ," optioning feature rights to Kody Keplinger 's coming-of-age novel to produce through his Wonderland Sound and Vision with Vast Entertainment. McG will produce with Vast Entertainment CEO Lane Shefter Bishop. Wonderland's Mary Viola will exec produce. " DUFF ," which stands for Designated Ugly Fat Friend , focuses on a 17-year-old high school student who realizes she's the epitome of "Duffness" and subsequently struggles with maintaining her sense of identity while juggling a tumultuous home life. It is the debut novel by the 20-year-old Keplinger and will be released this fall by Poppy. "DUFF" was featured at last week's BookExpo America on the Young Adult Editors' Buzz panel. Here’s Amazon’s description of the book: Seventeen-year-old Bianca Piper is cynical and loyal, and she doesn’t think she’s the prettiest of her friends by a long sho