Introducing Playmation – the next step in the evolution of play, where digital gets physical and imagination becomes real. The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across The Walt Disney Company . Playmation Marvel’s Avengers is the first in a series of new franchise-based systems in development, and will hit shelves in October 2015. Dreamed up by a team of technologists, Imagineers and storytellers from across The Walt Disney Company, Playmation is the culmination of extensive research into the world of play. A new third party study commissioned by Disney reveals that parents feel nostalgia for the way they used to play growing up and that they also have a desire to keep their kids active. The study also found that children enjoy being active—yet at the same time, they have a growing appetite for technology-infused products. The online