ALCHEMY , THE NEW BRAND NAME OF THE FORMERLY TITLED MILLENNIUM ENTERTAINMENT ANNOUNCED TODAY. Rebrand Encompasses New Direction and Focus of Leading Independent Distributor of Film and Television Content CEO Bill Lee announced today that Alchemy is the new brand name of the company formerly known as Millennium Entertainment . The rebrand comes five months after a management team led by Lee and private investment firm Virgo Investment Group LLC partnered to acquire the Millennium Entertainment catalog assets and distribution platform from a consortium of investors. "Our new brand name encapsulates our culture, our ambitious mission, and our dedication as a company to working with leading filmmakers and producers to create and deliver the finest content," said Lee. " Alchemy is a seemingly magical process of creation and transformation through combination. The name embodies our goals of uniting storytellers and their audiences in one dynamic community. We believ