Here's the reason why so many hopefuls have fallen on hard times. Story by Matt Cummings In a year that will go down as the most profitable in box office history, Hollywood is shaking its head over a new problem: the disastrous run of Oscar hopefuls. What seemed like a small issue back in September has become a full-fledged marketing nightmare. From Our Brand is Crisis to Suffragette , audiences have stayed away in massive numbers, even in the face of critical praise. Take Steve Jobs for example. The biopic starring Michael Fassbender has made only $16.7m in 5 weeks, tumbling 65% in its second weekend of wide release. But don't tell critics that: it still enjoys an 85% Rotten Tomatoes rating, making it one of the highest-rated movies of the year. And yet audiences didn't buy it. And then there's The Walk , Burnt , Everest , 99 Homes , Truth , Room , and several others that have walked a very short gang plank into cultural obscurity. So, why the sad