Though horror has had a recent history of performing well in February box office berths, new scare reboot Rings didn't factor in the enduring popularity of M. Night Shyamalan's Split , which stayed nestled at the top of the US charts for the third week in a row, earning $14.15 million across the Super Bowl weekend. The movie has now earned an impressive $98.7 million in the States alone, and passed $142 million worldwide, which is a great result for a movie that cost an estimated $9 million to make (before ads etc). As for Rings , the attempt to breathe new life into the J-horror adaptation was shock-blocked in the final tally, earning $13 million for its first weekend of release. A Dog's Purpose was bumped to third, adding $10.8 million, while Hidden Figures slipped one place to fourth on $10.1 million. Rounding out the top five, and staying in place for another week is Oscar favorite La La Land , enjoying a boosted screen count and plenty of interest. It took home $