The Expendables Rule The Box Office At a time when pricey talent is thought to yield diminishing returns for film studios, Lionsgate's star-studded "The Expendables" easily topped the weekend boxoffice with an estimated $35 million in domestic coin. The testosterone-spiked actioner outpaced an impressive $23.7 million bow by Sony's female-targeted Julia Roberts starrer " Eat Pray Love " in second place, while Universal's geek-seeking " Scott Pilgrim vs. the World " debuted with a dismal $10.5 million in fifth place. Produced by Nu Image/Millennium for more than $85 million, Sylvester Stallone-helmed "Expendables" features marquee tough guys Jason Statham, Jet Li, Dolph Lundgren and Mickey Rourke , as well as Stallone. Lionsgate paid $20 million for U.S. and U.K. distribution rights and funded pic marketing, with Nu Image further shaving its exposure via robust foreign presales. The rollicking, R-rated fight-fest drew opening a