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OLD FASHIONED Is Picking A Fight With "Fifty Shades"

Who’s picking a fight with “Fifty Shades”? OLD FASHIONED, a small-budget indie, climbs in the ring with Valentine Weekend’s studio behemoth.

The release of the new “Fifty Shades of Grey” trailer has a video/trailer response from underdog OLD FASHIONED, also opening nationwide on Valentine’s weekend 2015. Take a look at the response video below:




OLD FASHIONED writer/director Rik Swartzwelder opens with the obvious. “Why would a modestly budgeted romantic movie like OLD FASHIONED want to jump in the arena and go toe-to-toe in a David vs. Goliath standoff with a cultural juggernaut?

“Well, honestly, because we believe it matters,” he answers. “And I gotta believe—I find it impossible not to believe—that deep down we want to celebrate something more than ‘Fifty Shades.’”

OLD FASHIONED, starring Elizabeth Ann Roberts and Rik Swartzwelder, will be in theaters February 13th.

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