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BOB MARLEY: ONE LOVE Featurette

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Watch AS LUCK WOULD HAVE IT Official Trailer & See It This Friday Theaters

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A bad economy finds advertising exec Roberto (José Mota) suddenly jobless and unable to support or confide in his doting wife, played by Salma Hayek, in IFC's new film, AS LUCK WOULD HAVE IT. When he finds himself coincidentally in the middle of a wild media storm, he plans to take advantage of the situation and turn his newfound fame into fortune—and he will stop at nothing to provide for his family, no matter the cost. This unforgettable social satire is the latest from beloved cult director Alex de la Iglesia.

Roberto (famed Spanish comic José Mota) once had a promising career in advertising. But now out of work during the economic downturn, he struggles to keep his family afloat and their dire situation a secret from his adoring wife Luisa (Salma Hayek). After yet another dead end interview, it seems like reality will come crashing down on Roberto – until a freak accident places him at the center of a wild media storm. Realizing his opportunity, Roberto hires a brazen agent to help him leverage his new found fame into fortune, but Luisa begins to worry about what lengths Roberto will go to for his family’s security.

The new film from beloved cult director Alex de la Iglesia goes into fresh territory for the daring director, a dark comedy/social satire that also works as a deeply felt drama about the devotion of a husband and father. A wild riff on manhood in the modern media world, As Luck Would Have It is a skewed take on the strange world we live in.

Check out the official trailer and be sure to catch AS LUCK WOULD HAVE IT, opening Friday in select theaters, Cable VOD, SundanceNOW and other digital platforms.

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