Skip to main content

BOB MARLEY: ONE LOVE Featurette

G4 Channel To Be Rebrand As The Esquire Channel

The move, which will look to court metrosexual viewers that History and Spike ignore, will include programming focused on gaming and lifestyle. In its bid for the largely untapped metrosexual viewership, NBCUniversal is set to rebrand G4 channel as the Esquire channel.

Sources tell The Hollywood Reporter that the NBCUniversal-owned cable network has closed a deal with Esquire parent Hearst Corporation to shift the former gaming network to a destination more in line with the modern male. The effort is designed to capture a growing, upscale demographic that isn't being reached through other male networks, including adrenaline-heavy Spike and History.

Some of the new programming -- which will focus on such genres as cooking, travel and fashion -- already is in production as the rebrand is expected to take place during the first half of 2013, according to sources. True to the decade-old network's heritage, there will be gaming fare as well. 11 An NBCU spokesperson declined comment.

The news comes nearly a year after NBCU cable entertainment chairman Bonnie Hammer hired longtime NBC marketing executive Adam Stotsky to take the helm as general manager at G4. Earlier this fall, his team canceled the network's Attack of the Show! and X-Play, a move that followed press reports of the net's desire to include more than simply geek TV.

In exploring potential partners, NBCU had conversations with Hearts rival Conde Nast as well. For their part, NBC and Hearst Corp. have a history, having served as co-owners of A&E Networks as recently as this summer, when the former sold its 15.8 percent stake for $3.03 billion. Hearst maintains an ownership stake in the cable group, which includes Lifetime, A&E, History and Bio.

Please Leave A Comment- 

Comments

Popular posts from this blog

West Side Story Review 'Dazzling, & truly a throwback to old classic musicals/filmmaking'

Zach Reviews- West Side Story     Website: http://www.sandwichjohnfilms.com​​​​  Youtube Channel for sandwichjohnfilms: https://tinyurl.com/y9f6kf2k​​​​ Make sure to follow  Zach on Twitter-https://twitter.com/popetheking?lang=...  Youtube- https://tinyurl.com/y8vjd6k6​​​​  Discuss this with fellow SJF fans on Facebook . On Twitter, follow us at @SandwichJohnFilms Please Leave A Comment-

Ant-Man and The Wasp: Quantumania Trailer

In the film, which officially kicks off phase 5 of the Marvel Cinematic Universe, Super-Hero partners Scott Lang ( Paul Rudd ) and Hope Van Dyne ( Evangeline Lilly ) return to continue their adventures as Ant-Man and the Wasp. Together, with Hope’s parents Hank Pym (Michael Douglas) and Janet Van Dyne ( Michelle Pfeiffer ), the family finds themselves exploring the Quantum Realm, interacting with strange new creatures and embarking on an adventure that will push them beyond the limits of what they thought was possible. Jonathan Majors joins the adventure as Kang. Director Peyton Reed returns to direct the film; Kevin Feige and Stephen Broussard produce.     Discuss this with fellow SJF fans on Facebook . On Twitter, follow us at @SandwichJohnFilms Please Leave A Comment-

Borat Subsequent MovieFilm Review 'Wild, crazy, outrageous and HILARIOUS! Borat is here to save 2020'

Zach Reviews- Borat Subsequent Moviefilm     Website: http://www.sandwichjohnfilms.com  Youtube Channel for sandwichjohnfilms: https://tinyurl.com/y9f6kf2k  Make sure to follow Zach on  Twitter-https://twitter.com/popetheking?lang=en  Youtube- https://tinyurl.com/y8vjd6k6  Discuss this with fellow SJF fans on Facebook . On Twitter, follow us at @SandwichJohnFilms Please Leave A Comment-