Ice Age Joins Force With GoldRun

Ice Age is joining forces with GoldRun, the fun free augmented reality photo app. Now, you can take photos of friends and family with your favorite characters from the Ice Age films you love and new characters from the upcoming Ice Age: Continental Drift opening July 13, 2012.

Using your phone, you can superimpose your favorite characters from Ice Age into any picture you would take.

GoldRun has already been a huge hit with many users taking cute photos of their families using the free and easy to use app available both for your iPhone and for Android phones.

Attached are some of the more innovative shots people have taken using the easily downloadable phone app.

The free app, in support of the fourth film in the wildly successful Ice Age series opening July 13, was developed by Goldrun. GoldRun is the next phase in the evolution of digital marketing. They allow campaigns to put their products, characters and messages into the lives of fans and consumers, who then share their photos on social networks and spread the word about their fun campaigns.

Download:
Get the app now and submit your favorite photos! Available now in the App Store: http://bit.ly/Lw8meH and on Google Play for Android: http://bit.ly/MkhpOS

Official Film Pages:

http://www.iceagemovie.com/
http://www.facebook.com/IceAge
http://www.twitter.com/IceAge
http://www.youtube.com/officialiceage
Hashtag: #Iceage4

About ICE AGE: CONTINENTAL DRIFT:
Release: July 13, 2012
Directors: Steve Martino, Michael Thurmeier
Story by Michael Berg and Lori Forte; Screenplay by Michael Berg
Producers: Lori Forte and John C. Donkin
Cast: Ray Romano, John Leguizamo, Denis Leary, Seann William Scott, Josh Peck, with Jennifer Lopez and Queen Latifah. Peter Dinklage, Wanda Sykes, Aziz Ansari, Keke Palmer, Drake, Josh Gad, Alan Tudyk, Nick Frost, Joy Behar

Scrat's nutty pursuit of the cursed acorn, which he’s been after since the dawn of time, has world-changing consequences – a continental cataclysm that triggers the greatest adventure of all for Manny, Diego and Sid. In the wake of these upheavals, Sid reunites with his cantankerous Granny, and the herd encounters a ragtag menagerie of seafaring pirates determined to stop them from returning home.

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