Malls Will Introduce First-Ever Fox Movie Mall Virtual Storefront Allowing Consumers the Ability to Purchase Movies in an Instant Using Their Smart Phones.
Breakthrough Consumer Experience Kicks Off Across the Country March 16 With Home Entertainment Lounges & Easter Set Tie-ins Timed to the Home Entertainment Launch Of ALVIN AND THE CHIPMUNKS: CHIPWRECKED.
Twentieth Century Fox Home Entertainment has partnered with Taubman Centers to create a groundbreaking new shopping experience for consumers with the installation of Fox Movie Mall virtual storefronts. With the introduction of the Fox Movie Mall app available at the iTunes Store and Android Market, shoppers at the mall can simply Stop, Scan and Shop, providing convenience and accessibility like never before. An industry first innovation, consumers can pick one of the film titles from a wallscape, scan a QR code and instantly be taken online to make their purchase and have it shipped right to their door. Those that download and launch the Fox Movie Mall app can save up to 50 percent on their purchases and have access to the RIO coloring app, additional games, trailers, movie and TV clips and more.
The year-long exclusive partnership will also include home entertainment lounges in central locations with state-of-the-art HDTVs showcasing footage from the upcoming ALVIN AND THE CHIPMUNKS: CHIPWRECKED Blu-ray™ along with many other family-friendly films courtesy of Twentieth Century Fox Home Entertainment. Additionally, ALVIN AND THE CHIPMUNKS: CHIPWRECKED will be fully integrated into the Easter Bunny Set at participating mall locations.
“The Fox Movie Mall virtual storefronts are a truly unique experience for mall visitors,” said Mary Daily, President & CMO WW Marketing for Twentieth Century Fox Home Entertainment. “We are constantly looking for new opportunities to reach consumers and this technological advancement has allowed us to further engage with them by offering a convenient and fast way to get the movies they love.”
“As the finest collection of retail real estate in America, we are always looking for partnerships with premium brands that enhance the shopping experience for our customers,” says Glenda Cole, Vice President, Sponsorship & Center Marketing for Taubman. “We welcome the addition of Fox’s multifaceted programming that entertains and rewards our shoppers and gives them a new, convenient way to shop for home entertainment products.”
Participating Taubman shopping centers include Beverly Center, Los Angeles, CA; Cherry Creek Shopping Center, Denver, Colo; Dolphin Mall, Miami, Fla; Fairlane Town Center, Dearborn, Mich.; Fair Oaks Mall, Fairfax, Va.; Great Lakes Crossing Outlets, Auburn Hills, Mich.; International Plaza and Bay Street, Tampa, Fla.; MacArthur Center, Norfolk, Va.; The Mall at Green Hills, Nashville, Tenn.; The Mall at Short Hills, Short Hills, N.J.; The Mall at Wellington Green, Wellington, Fla.; Northlake Mall, Charlotte, N.C.; Stamford Town Center, Stamford, Conn.; Sunvalley Shopping Center, Concord, Calif.; Twelve Oaks Mall, Novi, Mich.; Westfarms Mall, Farmington, Conn.; The Shops at Willow Bend, Plano, Texas and Woodfield Mall, Schaumburg, Ill.
A media day will be held on March 14th at the Dolphin Mall in Miami, Florida in celebration of the partnership and the home entertainment release of ALVIN AND THE CHIPMUNKS: CHIPWRECKED, featuring an exclusive look at the special features available on the Blu-ray, Alvin costumed characters, Fox Movie Mall app demonstrations, games and more.
Taubman Centers
Taubman Centers is a real estate investment trust engaged in the development, leasing and management of regional and super regional shopping centers. Taubman's 26 U.S. owned, leased and/or managed properties, the most productive in the publicly held U.S. regional mall industry, serve major markets from coast to coast. Taubman Centers is headquartered in Bloomfield Hills, Michigan, and its Taubman Asia subsidiary is headquartered in Hong Kong. For more information about Taubman, visit www.taubman.com.
Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc, Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.
For ease of use, references in this press release to “Taubman Centers,” “company,” “Taubman” or an operating platform mean Taubman Centers, Inc. and/or one or more of a number of separate, affiliated entities. Business is actually conducted by an affiliated entity rather than Taubman Centers, Inc. itself or the named operating platform.
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements reflect management's current views with respect to future events and financial performance. The forward-looking statements included in this release are made as of the date hereof. Except as required by law, we assume no obligation to update these forward-looking statements, even if new information becomes available in the future. Actual results may differ materially from those expected because of various risks and uncertainties, including, but not limited to the global credit environment and the continuing impacts of the recent U.S. recession, other changes in general economic and real estate conditions, changes in the interest rate environment and the availability of financing, adverse changes in the retail industry and integration and other acquisition risks. Other risks and uncertainties are discussed in the company's filings with the Securities and Exchange Commission including its most recent Annual Report on Form 10-K.
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