THE DARK KNIGHT RISES websites. At both TheDarkKnightRises.com and TheDarkKnightRises.WarnerBros.com. There’s no content yet, pitch black page but.. if you click on the page, it would take you to the sound file where you can hear crowd chanting. Sounds like they’re at a protest rally or a sports arena.
Overall, this is a brilliant campaign: Baffle your diehard fans enough that they’ll devote time and energy to cracking the code, setting off a viral avalanche of interest as people share their discovery across social networks.
SuperHeroHype Forums member ‘Riskproduction’ figured out that the chanting in the audio says “#thefirerises”, I guess that’s where we’ll tweet when there’s a TDKR topic ..and there is now a Twitter.com/TheFireRises account!
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Source-Ramasscreen
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