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"Your Brain On NZT" LIMITLESS PSA

Relativity Media wants to know, what would your life be like on NZT? To answer this question, Relativity Media is proud to announce the launch of their mock PSA video for LIMITLESS, “Your Brain On NZT.”

Limitless is an upcoming thriller film directed by Neil Burger, starring Robert De Niro and Bradley Cooper. The film is based on the novel The Dark Fields by Alan Glynn. It is set for release on March 18, 2011


The NZT commercial is inspired by the US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987!

Watch the PSA after the Jump...




What to know what NZT is?





The Trailer:





An intellectual slacker and former cocaine addict, now eking out a living as a copywriter for a small publishing house. Through a bizarre series of coincidences, Eddie finds himself in possession of MTD-48, a drug that has some curious effects. On his first trip, Eddie discovers that the drug boosts the intellect, making him far smarter - but also faster, more intuitive, and more charismatic. By warding off sleep and focusing his attention span, Eddie finds that the drug enables him, in a matter of hours, to write a book, learn a foreign language, or predict certain events by detecting patterns in vast amounts of information. What author Glynn has imagined, is the perfect drug for the information age, one that makes its user a match for the ceaseless flow of data from television and newspapers to the Internet rather than being lost in the overload of endless news, history, opinions, and other information.

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