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DC Entertainment Coming At You

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DC Entertainment Coming At You
What Does Warner Brothers and DC Comics do after hearing the news about Disney and Marvel teaming up? They create DC Entertainment to rival that of Marvel.
Warner Bros. has restructured DC Comics as a new company, dubbed DC Entertainment Inc., and tapped Warner Premiere topper Diane Nelson as its chief.

Warner said the revamp is designed to make better use of DC's massive library of characters. Studio made the announcement Wednesday following months of speculation that a revamping was coming.

Of the DC properties, Warner has scored the greatest success from the "Batman" franchise. Upcoming pics based on DC characters include "Jonah Hex," which is in post-production, and "Green Lantern," due to start production next year.

"DC Comics and its super hero characters are truly touchstones of popular culture, and the formation of DC Entertainment is a major step in our company's efforts to realize the full potential of this incredible wellspring of creative properties," said Warner Bros. chairman Barry Meyer in a statement.

"Diane knows our studio as a creative executive, a marketer and a senior manager, and this varied background will help her effectively and creatively integrate the DC brand and properties across all our businesses," Meyer said. "We're also thrilled that Paul will remain involved with DC and we'll be able to tap his expertise to help us reach our goals for this new business."
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Source-Variety
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